Our Team

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Li Song (she/her)
Managing Director
(506) 634-3089

Li Song currently holds the role as the Managing Director at PRUDE Inc. (Pride of Race, Unity, Dignity, and Education), and few other hats in the community. PRUDE Inc. has been promoting diversity in all forms, and cultural inclusiveness with all respects since 1981. Li has been working with the members at the PRUDE Inc. on implementing dynamic programs and strong voices for raising diversity, equality, and inclusiveness through education and workshops for visible minorities, newcomers and citizens in the Saint John region. 


Li Song has lived, studied, worked and volunteered in Canada since 2002. Li calls the city of Saint John “my city”. Li loves people. She has passionately served and worked with thousands of people for she has managed newcomer programs, coordinated multicultural events, volunteered herself through various positions in the region. Li believes in diversity, inclusion, equality and education and thinks these are the key to resolve our generational issues in life. When Li Song is not working at PRUDE Inc., she works as a licensed Realtor ® for international investors, helping to grow the Saint John region.


Li Song has achieved her double degrees in Arts and Education from UNB Saint John, and holds a NB Teacher Certificate 5, a NBMC Creating Inclusive Officer Certificate and TESL Certificate. She is an appointed NB Commissioner of Oaths, and a member in the CTINB as a freelancer translator. Li won a UNB Student Leadership Award in 2008. She was named a CIDA Global Youth Ambassador by the province of New Brunswick in 2010. She was recognized as the UNB U35 Young Alumni in 2016, and at the same year, she was recognized as an Outstanding Volunteer by the City of Saint John. She was nominated and chosen to be the YMCA Peace Medline in 2017 during the Peace Week across Canada. She was awarded as one of the Top 25 Immigrants in the Maritimes in 2018. Li was profiled at the International Women’s Day, and recognized as a Community Change Maker by UNB Alumni in 2021. 

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Sheri McAulay (she/her)
Cultural Diversity Officer

(506) 634-7629

Sheri joined PRUDE Inc. in 2008 as a Cultural Diversity Officer. She is tasked with delivering workshops and presentation to teachers and students in the Anglophone South School District. She facilitates Bridging Cultural Diversity Training to businesses and their leaders, collaborates with other’s in creating cultural awareness, and connects newcomers to mainstream community members. 


Sheri joined PRUDE Inc. because the position allowed her to continue her passion of working with the community in an educational manner. Her favourite part about her job is the people she gets to meet from a variety of cultural backgrounds. She also likes that she gets to build bridges for and with the greater community while creating an inclusive and open opportunity for personal and educational growth. 

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Cindy Kilpatrick (she/her)
Language & Community Integration Coordinator

Cindy has been PRUDE Inc.’s Language & Community Integration Coordinator since she joined the organization in November 2014. She is tasked with teaching daily workshops which focus on improving newcomer’s conversational skills, active listening skills and providing them with knowledge of local history, current events and Canadian culture. On top of that, Cindy also facilitates monthly creative workshops and “walk & talk” sessions through Uptown Saint John. 


Cindy was drawn to PRUDE Inc. from her long and rewarding career in teaching and working with newcomers. Her favourite part about her job is the opportunity she has to meet bright and interesting newcomers and to learn about food from various countries and cultures. 

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Amanda Beckwith (she/her)
Women's Leadership Coach
(506) 214-0439


Before Amanda worked at PRUDE Inc., she was a volunteer. As the Women’s Leadership Coach, she developed and facilitates the Women’s Leadership Program for Permanent Resident Women. This program helps newcomer women gain confidence, learn skills and create connections in the greater community. 


Amanda enjoys working at PRUDE because she gets to meet and connect with new people from a variety of cultural backgrounds on a daily basis. She enjoys helping women find their fullest potential, connect with the community, and develops skills to help them to succeed personally and professionally.

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Romy Lai (she/her)
Executive Administrator
(506) 634-3088


Romy joined the PRUDE Inc. team in June 2019 as our executive administrator. She is tasked to help with the organization's administrative work, reporting, and to make sure that we are financially sustainable.

Romy has been involved in the multicultural and newcomer community since she landed in Saint John in 2015. As a mother and a newcomer, she participated in PRUDE Inc.'s activities as a client before joining the team. Romy joined PRUDE Inc. because the position has allowed her to expand her knowledge and grow everyday within an amazing and inclusive team. She also enjoys sharing her culinary talents with the team.

Originally from Madagascar, Romy is also the owner of Sweet Vanilla and you can meet her at different farmers markets around Saint John from May to October.

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Lin Zhang (she/her)
Community Engagement Officer
(506) 214-0507

Lin joined the PRUDE Inc. family in October 2019 as the Community Engagement Officer. She started here through an internship from UNB MBA program, which quickly turned into a full-time permanent position upon completion of her studies. She is tasked with engaging the community and our clients through the organization’s events, presentations, branding and volunteer management. 


Lin moved to Saint John in 2017 and has fallen in love with the city. She is very interested in cultural intelligence. She also likes to share her own personal experiences with new cultures and hearing other people’s stories from their perspective. Her favourite part of working with PRUDE is getting to know new people from different countries, cultures and backgrounds. 

Damon Levine

Damon Levine (he/him)
Program Developer/Facilitator
(506) 634-7649

Damon joined the PRUDE Inc. team in November 2020 as the Program Developer/Facilitator for the organization’s Workplace Bias Recognition Program. Damon is tasked with developing, refining and delivering the program. He also moderates forum discussions; coordinates fundraising efforts for the organization and creates videos to document PRUDE Inc.’s history. Aside from his role at PRUDE, Damon is also the Web Content Manager for the New Brunswick Black History Society. There, he maintains and updates website content and creates videos to document the NBBHS history. 


Damon chose to work for PRUDE Inc. because the organization appreciates his skills and allows him to continue to learn and grow as a professional. He enjoys interacting with his friendly, supportive coworkers. Damon also enjoys applying his writing, editing, web development and media skills to the various projects he works on here at PRUDE Inc.. 

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Omar Morad (he/him)
Youth Program Officer
(506) 214-0426

Omar Morad has lived in many places throughout his life. Palestine, Syria, Lebanon, but he chose Saint John as his permanent residence when he arrived in 2018. He learned English and was able to get a job with the City of Saint John, working in the population growth section and helping people who went through the same situation as he did.

Omar found his passion in volunteering, completing over 200 hours with different organizations, including PRUDE Inc, which he later got a job as the Dive Into YSJ Program Officer.

Omar created the organization Union of Youth Newcomers, which brings immigrant students together.